Stupid things we say

Q. Why don't prospects see what we see?
A. Because of what we say and what we do.

For example, when we say 'financial freedom,' -
our prospects think an insurance salesman is
approaching.

When we say 'time freedom' - our prospects know
we're telling a lie because nobody has any free
time anymore.

When we say 'residual income' - our prospects know
that residual means 'leftover stuff that nobody
wants.'

Our prospects will see the same vision that we see
-- if we communicate that vision clearly. So let's
not tell our prospects:

'If you work hard, you can retire in five years.'

Let's describe it this way instead:

* * * * * * * * * * * * * * * *

'My friend is going to college for five years to
become a professional. At the end of those five
years, he graduates. Then he will start his
career by looking for a job.

'Another friend is building his network marketing
business for five years. At the end of those five
years, instead of starting a career, he will
retire.'

* * * * * * * * * * * * * * * *

Notice how the second example helps our prospects
to see what we see?

Remember, it's what we say and what we do that
makes the difference.

-taken from 'Hot Prospecting Ideas' by Tom 'Big Al' Schreiter

Excellent post Ron !!

Thanks for sharing this. Tom "Big Al" Schreiter does give some excellent marketing and sponsoring tips. For those not familiar with his work, it's worth looking into !!

Diana

Excellent point

I like the angle it takes

That is great advice Ron.

I go with the motto..... "choose your words wisely!" It is so true that certain words can make or brake a potential sale. Thanks for giving some great examples! Great post for all to look at!!